Did your booster club have a spring fundraiser cancelled due to a school closure? Virtual fundraising may be the solution. Here are a few tips on how you can adapt your event to the virtual world or replace a fundraiser you had planned.
DonorBox.com has a great guide to running a virtual event if you're not quite sure how to get started.
And here are some fun virtual ideas once you're ready, or think of your own great idea!
Easily adapt your walk/run/bike-a-thon to the virtual world. Instead of getting together for the event, have each participant pick their own path. Participants can use Map My Run, Runkeeper, or Strava to create and measure their routes. Then, using a smartphone, participants can record their “a-thon” or start a livestream or watch party on Facebook. Make sure you let viewers know how to donate. See 12 Tips to Use Facebook Live to Fundraise. First time doing a walk-a-thon? Dojiggy has great resources to get you started. Come up with a theme to engage your donors.
Safety first, though! Make sure participants go in pairs to stay out of harm’s way, and follow advice to keep healthy/virus free.
If you planned on having an auction in the school gym this spring, consider virtual fundraising instead. A digital auction with a countdown would be a fun way to challenge your donors to try something new. Start a live stream on YouTube or Vimeo. Have them participate in the auction in the comment section. Check out the information and resources on schoolauction.net for tips on how to manage an online auction. Bidding for Good provides an online auction platform.
3. Fundraising Raffle
It’s also possible to operate a fundraising raffle online. And a raffle may help local businesses in these difficult times. You can contact and ask local businesses if they will donate items (products or services) to your raffle. Raffle these off in the live stream format as described above. By placing pictures of the items on your Facebook or webpage, you can help promote and support small businesses. It is common, however, for local and state governments to regulate raffles, including requiring that organizations register before holding a raffle. Check out your state’s raffle rules by using Parent Booster USA’s state registration requirement map.
Have you converted a planned fundraising event to a virtual event? We would love to hear about how you and your booster club are handling the current health emergency, so that we can share your ideas with others.
The only organization of its kind in the US, Parent Booster USA is about helping school support organizations (parent teacher organizations, high school booster clubs and other school fundraising groups) handle the state and federal government paperwork required of fundraising groups.
Founded in 2004 by an attorney skilled in nonprofit and tax law, Parent Booster USA has more than 5,000 member organizations in 50 states and DC with a 95% annual renewal rate. We provide peace of mind for parent volunteers, school administrators and school district leadership.