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Operating a school fundraising organization can be hard work! Our goal with this blog is to bring you insights on how to run your school support organization legally and more efficiently. Suggestions for new topics are welcome, as we like to know what people feel are their greatest difficulties in operating a volunteer lead fundraising group.

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  • 20 Oct 2016 3:24 PM | Sandra Englund (Administrator)

    There are at least 20 high school stadiums in America with a seating capacity between 10,000 – 21,000. Thirteen are in Texas, four in Ohio. You could even say there’s a football stadium competition going on in Texas. The McKinney School District is building a new $70 million football stadium that will seat 12,000 and the next school district over has a $60 million stadium that seats 18,000.

    As a booster-club-backer, I was relieved to learn that these stadiums are funded by tax-payer approved bond packages rather than placing the fundraising burden on the backs of volunteer parent athletic boosters. The conversation about these huge stadiums though made me wonder about whether bigger is necessarily better.

    For example, how do these school districts with jumbo-tron-sized stadiums avoid Title IX claims? All federally funded schools must comply with Title IX and its equal opportunity provisions. Although Title IX doesn’t require a dollar-for-dollar match in spending on male and female sports, schools must show that there are similar opportunities for boys and girls including similarity in the quantity and quality of equipment provided, the financial support for travel, fairness in assigning and paying quality coaches, and equal facilities, such as locker rooms, fields and arenas.

    Schools routinely have to deal with the balance getting tipped when, for example, a volunteer athletic booster club makes a large donation to enhance a male-sport-facility and the school doesn’t ensure that equal facilities are available for girls’ sports. When you have multiple schools in a school district sharing a huge mixed-use facility (some stadiums accommodate 7-8 high schools for football, soccer, lacrosse, and band competitions), this becomes even more complex to track.

    Huge stadiums have been a part of the American high school landscape for over a century. Stadium Bowl (capacity 15,000) was built in 1910 in Tacoma, WA; Fawcett Stadium (capacity 22,400) in Canton, OH was built in 1938. In fact, half of the 20 largest stadiums I looked at were built in 1940 or before. But in this day of Title IX considerations and asking the same people who pay for the stadium to also contribute to the booster club’s fundraisers just makes me wonder, is bigger always better?


  • 04 Oct 2016 11:52 AM | Sandra Englund (Administrator)

    Friday night football is in full swing, with the crashing football helmets, cheerleaders leading the crowd, and the high school marching bands entertaining at half time. Parent-volunteers also are busy, selling tickets to games, and raffle tickets and concessions to raise much-needed funds to pay for the “extras” that the school’s can’t afford.

    Most of the time those “extras” are for additional coaching and music staff, fancy costumes and props for the musical productions or trips to camps and festivals. But lately I’ve heard about school booster clubs asked to raise money for basics like helmets. When I spoke recently to Alaska school officials and booster club volunteers I learned that many Alaskan school districts “don’t pay for cloth”. I was shocked and starting wondering if there shouldn’t be some “rules” regarding for what volunteer fundraising groups are asked to raise money.

    Public schools are not required to field a football team but it seems to me that if the school fields a team, the school budget ought to cover at least the basics – required uniforms and safety equipment like helmets. I learned in Alaska that a school’s basketball coach asked the parent fundraising group to sign a contract for new basketball uniforms in August; a contract for thousands of dollars that the boosters had not yet raised. The coach’s argument was that the school couldn’t take on the contract and the liability to buy the uniforms because the school might not have the money when the bill came due. Apparently it’s ok to ask the parent volunteers to take on the same liability with no guarantee that that will be able to raise the money to pay the bill.

    So what should volunteer-led school booster groups be asked to raise money for, and what should be the responsibility of the school? School fundraising groups are similar to foundations; they raise money to make grants to the schools that they support to pay for the “extras” that are not in the tax-funded school budget.


    Schools have staff and procedures in place to handle contracting with vendors to buy products – like uniforms and helmets – and pay for services – such as transportation to away-games and the like. When volunteer groups go beyond making grants and start contracting for products and services, the responsibilities of the volunteers start to blur.

    What do you think? Should schools expect booster clubs to buy helmets and uniforms? What is your school booster club raising money for this year.

  • 30 Aug 2016 6:44 PM | Sandra Englund (Administrator)

    While out walking our dogs, Tott and Stella, I was thinking about how much speech matters. Tott and Stella instinctively know the difference between the frustrated bark of Sam, who spends too much time fenced in his back yard, and the happy bark of Scrappy, a large and friendly puppy.

    My thoughts turned to speech and speeches because of how wearying all the political speeches become during the seemingly-never-ending- every-four-year-presidential-election campaign cycle. But then I hear a gem…a speech that champions the parents of this country, particularly parent volunteers, and I have to smile. In a campaign season in which there has been little focus on education by any of the candidates, my heart leapt a little when parents and parent volunteers got a little attention at this summer’s political conventions.

    Michelle Obama recognized parents in her speech at the Democratic National Convention when she pointed out that we move our country forward “by all of us coming together on behalf of our children – folks who volunteer to coach that team, to teach that Sunday school class because they know it takes a village.” Wow! She noticed that #parentvolunteersmatter! And regardless of where the words came from, Melania Trump, wife of Republican presidential nominee Donald Trump, in her speech at the Republican National Convention, stated “we want our children in this nation to know that the only limit to your achievements is the strength of your dreams and your willingness to work for them.” I’m thrilled that parent volunteers got some well-deserved recognition!

    You see, speech and speeches matter because they are so often repeated. Who doesn’t know Lincoln’s famous “fourscore and seven years ago,” Franklin D. Roosevelt’s “the only thing we have to fear is fear itself,” and John F. Kennedy’s “ask not what your country can do for you – ask what you can do for your country”?

    I hope the words of Obama and Trump are repeated often to acknowledge parent volunteers and all they do for our children, our schools and our nation. Because #parentboostersmatter.

  • 23 Aug 2016 3:28 PM | Sandra Englund (Administrator)

    Many of us watched in awe as Simone Biles tumbled across the floor during the Olympics. I had to watch parts of her floor routine twice to believe what I was seeing. What many watching don’t know is how much it costs to raise an Olympic gymnast.

    Most gymnasts train at for-profit gyms (Biles trains at World Champions Centre, opened by her grandparents in Spring, Texas in 2014) and must pay for tuition, leotards, warm-up suits, grips for bars, wrist guards, competition entry fees, travel costs (transportation, meals, hotels), and competition coaching fees. It all adds up with the annual cost to raise a gymnast estimated at nearly $2,000; it costs a minimum of $20,000 to raise an Olympian. Many gyms form nonprofit parent-led booster clubs to raise money to help reduce the costs. Sounds good, but operating a nonprofit booster club connected to a for-profit gym gets tricky.

    The IRS provides federal 501(c)(3) tax-exemption for gymnastic and other sports booster clubs that “foster national or international amateur sports competition”. In fact, the U.S. Olympic Committee itself is a 501(c)(3) organization. Booster clubs associated with for-profit gyms must be careful to use funds raised to benefit the competition team only, and not financially benefit either the gym or the individual gymnasts or risk loss of their valuable tax-exempt status. One booster club that lost its tax status is Capital Gymnastics. Capital Gymnastics used a point system to credit gymnasts and their parents who participated in fundraising events with the funds raised. This is a common practice – to reward those who participate in the fundraising. How else do you get volunteers? What many volunteers and gyms don’t know is that arrangements in which credit is provided only to those who fundraise is not within the allowable activities of 501(c)(3) organizations.

    In the 2013 Capital Gymnastics case the judge ruled that while “parents who make a serious financial investment in the development of their children’s athletic abilities should be free to arrange the activity in the manner they choose…the arrangement that Capital Gymnastics developed [reducing individual fees and costs based on point system related to the amount of fundraising conducted by each gymnast and her family]…does not further a tax-exempt purpose [but]…reflects instead the purpose of promoting the financial interests of its fundraising members.” In other words, cooperative fundraising activities are essentially the operation of a small business to help those participating in the business raise money to pay off their personal expenses. This is not an illegal activity but it is a taxable one rather than a nonprofit, tax-exempt purpose.

    So for what can parent-led athletic boosters raise money? Booster funds may be used for competition costs, including in the case of gymnastics, competition leotards, travel costs, entry fees, and competition coaching fees. The key is that the funds raised must benefit all members of the competition team, even the gymnasts and their parents that did not participate in the fundraising or who may not be part of the booster club. In addition, funds raised may not benefit the for-profit gym such as by purchasing a new balance beam or other equipment for the gym.

    Learning to stick the landing doesn’t come cheap. It takes lots and lots of practice and hard work for an athlete and his/her support team. It was great to see so many Olympians showing gratitude to their moms and dads for all the time it took to haul them to and from practice, and to and from meets; they may also have been thanking them for all the time they spent working concession stands and selling cookie dough in order to raise an Olympian.

  • 15 Aug 2016 1:29 PM | Sandra Englund (Administrator)

    The Orange County Public Schools, located in the Orlando, Florida area, just announced a new cellphone rule. The announcement said cellphones may no longer be used by high school students in the classroom. I’m puzzled.  Were students ever allowed to blithely text away while the teacher taught chemistry or calculus?  Don’t the usual classroom discipline rules apply – listen and participate in class or head to the principal’s office?  Is there really any difference between texting your buddy on your cell phone or passing handwritten notes in class?

    My son attended a large high school in this school district a year ago. He always thought the rule then was that there was no use of cellphones in the classroom…except when students were leaving early and awaited a text from their parents that they had been signed out at the attendance office.  In fact, parents of students frequently use cellphones to communicate information to their children about carpools and other matters.  I’m wondering if my son’s 4000 student high school really wants its staff to have to handle all those messages?

    The announcement goes on to say that cellphones are no longer needed because the school district is providing laptops for students to use in class for research and other educational purposes. I guess that’s good…but it hardly seems like an advancement. I no longer have a laptop but rather take only my smart phone and iPad on business travel.  And why would it be against the rules to pull out your cellphone and google some facts if a teacher asks you to do so?

    It will be interesting to see how or if this school district is able to enforce this “new” rule. Perhaps it points out the need for district ask, in addition to the students, for the insight of parents, teachers and the attendance office staff before they implement a new policy.
  • 08 Aug 2016 4:49 PM | Sandra Englund (Administrator)

    One of the biggest challenges volunteer leaders of school fundraising groups face is getting along with the school principal, teacher, coach or other staff that advises the group. While schools talk about parent and community involvement, with so many stakeholders pulling at them – the Board of Education, teachers, students, parents – sometimes it feels like volunteer leaders are more annoyance than help. That said, a big part of your job as a school support organization is helping to improve the communication between school, parents and students.

    For example, I recently read a story about the Orange County Florida school district in the Orlando area. The school announced that students will no longer be allowed to use cell phones in the high school this fall. What’s interesting to note here is the school district said it based its decision on the recommendation of a student advisory group. There’s no mention of getting input from parents or even other school staff. My son went to a 4000 student high school in this school district and the school attendance relied upon parents to text their student when picking them up and signing them out for any reason. Getting input from students is great but I’m wondering if the school had gotten input from parents and the attendance office folks if the new policy might be written differently.

    When it comes to volunteer/school boundary lines keep in mind a few simple rules:

    1. School fundraising groups (booster clubs and parent teacher organizations) are usually independent legal entities that support, but are not part of, the school. The group and not the school may determine who votes and how its money is spent.

    2. The school is in charge of how the school buildings and grounds are used. If you want to have a fall carnival on the football field you need the school’s permission to do so.

    3. The purpose of a school support group can’t be met if the volunteer leaders and school staff don’t communicate and work together for their common goal – improving educational and extracurricular activities for the students.
  • 03 Aug 2016 10:17 AM | Sandra Englund (Administrator)

    It’s difficult to measure how much money volunteer-led school fundraising groups – you know those parent teacher organizations, athletic, arts and other booster clubs – raise to cover education costs where government dollars fall short. The best estimate I’ve seen is $4.5 billion plus.  Probably plus, plus, plus. This parent-led fundraising for “free” public education is unique to the U.S. which got me wondering whether the presidential election will have any impact on the funding of “free” public education. I took a look at what the leading candidates, Hillary Clinton, Donald Trump, and Gary Johnson, had to say about public education.

    Clinton appears to support public education.  She’s stated that the U.S. should “commit ourselves to the idea that every young person in America has the right to a high-quality education, from pre-school all the way through college.” (Take Back America Conference 2007).  She supports universal pre-kindergarten for every 4-year-old, and debt-free college if you attend a public college or university (2015 CBS Democratic primary debate in Iowa, Nov. 14, 2015).  

    By contrast, both Trump and Johnson, have said that they would reduce or eliminate the U.S. Department of Education.  On Fox News Sunday, October 18, 2015, Trump said he would “be cutting tremendous amount of money and waste and fraud and abuse. But no, I’m not cutting services, but I’m cutting spending.” Trump has said “education has to be local” (Announcement speech, New York City, June 16, 2015), and that public education would improve with more competition. “If you look at public education as a business – and with nearly $300 billion spent each year on K-through-twelve education, it’s a very big business indeed – it would set off every antitrust alarm bell at the Department of Justice and the Federal Trade Commission. Who’s better off? The kids who use vouchers to go to the school of their choice, or the ones who choose to stay in public school? All of them. That’s the way it works in a competitive system.” (The America We Deserve, by Donald Trump, p. 83, July 2, 2000).

    Johnson stated that he would abolish the Department of Education and that similar to Trump believes competition will improve education. “If you had full-blown competition when it came to education you’d have educators making $30 million a year because what they do is they’d be laying down templates that would positively impact all educational earners.  Everything in our lives is competitive and as a result of it being competitive things are better and better and better.  But why can’t we apply that to our schools”.  (Adam Carolla radio show, May 2016). 

    The bottom line – I don’t see volunteer-led school fundraising going away or even reducing in size regardless of who is elected president in November.

  • 25 Jul 2016 10:36 AM | Sandra Englund (Administrator)

    Have you heard the Staples advertisement set to the holiday tune of The Most Wonderful Time of the Year with parents leaping for joy that the kids are going back to school? I’m guessing fewer parents are leaping for joy and more are feeling a holiday-like pinch with the cost of school fees for sports, music, field trips, labs, etc. rivaling or exceeding with most parents spend per child at the holidays. In many high schools, parents pay hundreds of dollars a year so their children can play sports or march in the high school band.

    Wasn’t there a time when public education in the U.S. was actually free? Isn’t it supposed to be?

    Providing free public education is intended to create a well-informed populace that helps grow the country’s economy. All the state constitutions provide for free public education, however the interpretation of what must be provided without charge, and for what activities the schools may charge a fee, varies widely.

    Generally, schools may not charge tuition for graded courses or other activities that impact a grade, fees for a cap & gown required to walk in graduation, and necessary school supplies like paper, pens, pencils, art supplies for a graded art class, composition books and bluebooks for exams. Public schools generally may charge for non-graded optional activities such as band trips and field trips, optional exams such as AP exams that are not required or included as part of the course grade, parking fees and food (except for meals provided as part of reduced-meal programs).

    The problem is, schools often seem to set their own rules and unless parents complain, and may be charging fees that they shouldn’t. Look for more lawsuits this year like the ones being brought by the ACLU that question fees being charged by schools and are trying to bring more “free” back into public education.


  • 21 Jul 2016 11:50 AM | Sandra Englund (Administrator)

    Recently the parents of three high school softball players in Fayetteville, Alabama filed a Title IX lawsuit claiming that the Fayetteville school district favored boys’ sports over girls'. The Chicago Public Schools settled a Title IX complaint by adding more athletic opportunities for girls in 12 high schools. In the Oregon school district of Beaverton, five Title IX complaints were filed alleging unequal opportunities for high school girls to play sports.

    Boys’ sports booster clubs often “cause” some of the problem – raising far more to support boys’ baseball programs, for example, than the boosters raise to support girls’ softball teams. Regardless of where the funds come from, however, tax-funded schools must comply with Title IX requirements to provide equal opportunity for boys and girls to play sports in public high schools. This can be a “hard-sell” to the volunteer boosters who raise the money and feel that they should be able to direct how it is spent.

    Now more than ever, schools need to talk to their sports boosters about Title IX, its impact on schools, and what is required. Schools also need to implement a review process that requires athletic directors, coaches, and others who work with boosters to get approval of all anticipated donations of cash, equipment, or coaching prior to accepting the donations. This allows the school time to ensure that accepting a donation will not tip the balance of providing equal opportunity for male and female athletes.

    Parent Booster USA provides workshops for volunteers, coaches and athletic directors on how to implement systems to accept and track booster donations while complying with Title IX requirements. Contact info@parentbooster.org for more information.


  • 11 Jul 2016 3:24 PM | Sandra Englund (Administrator)

    Campbell’s Soup has announced that there will be no more Labels for Education after July 2016. For 42 years, collecting soup labels and turning them in for a penny per label has been a mainstay of school fundraising. However, participation in the soup-label-program has dwindled. The company says it will continue funding education through its Grand Stand for Schools sweepstakes started in 2015 in which 100 schools are selected at random to receive a $10,000 grant. 

    I remember early on in my marriage, even before we had our three children, my husband carefully removing labels from Campbell’s soup cans and cutting them down to a convenient size to put in a plastic baggie. It was just as his mother had done his entire life, except she stored them in a tissue box. I tried to be team-player but must admit I was never as consistent as my husband in the label-keeping department. Yet the sudden demise of the program comes as a shock to my system. 

    According to a story in the Orlando Sentinel, the power-label-collecting-schools often raised $1500-2500/year on labels and used the money earned to purchase playground equipment and technology items. Every dollar counts but in truth $1500 doesn’t buy a very big jungle gym or many computers. I’d like to think that schools and their volunteers are focusing on bigger-dollar-fundraising programs, except what Parent Booster USA sees is more sales of chocolate bars, cookie dough, and pizza. It’s still food sales…just less healthy food. 

    So maybe the real reason that Campbell’s is discontinuing its program is that people just aren’t buying soup or at least Campbell’s soup? The Wall Street Journal reported in May that the biggest soup company in the U.S. has seen declining soup-sales and profits for the past several years. The decline is thought to be due to milder winters curbing demand, and competition from smaller soup companies offering what seem to be fresher and more natural ingredients. 

    It will be interesting to see how schools fill-in-the-budget gaps without soup labels. How will your school booster club raise funds this year?

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